Manager Content & Social (m/f)

Permanent contract, full-time, Ref.: MANCONSO

Are you passionate about innovation and its impact on Luxembourg’s economic development? Join the national innovation agency and put your expertise to work on exciting projects! Become part of a dynamic, multidisciplinary, and human-sized team where your skills truly make a difference.

Luxinnovation is expanding its Marketing & Communication team and is seeking a Manager Content & Social (m/f) to lead the development and execution of a dynamic, multi-channel content strategy for Luxinnovation, Startup Luxembourg, and Trade & Invest (T&I). If you thrive on creating impactful content and driving engagement, this role is for you!

In this position, you will:

• Define and implement a content strategy across events, digital platforms, newsletters, social media, and marketing campaigns.

• Oversee the editorial calendar and ensure a cohesive, high-impact content vision.

• Lead cross-functional editorial projects and manage the Content team to ensure consistency, relevance, and engagement.

• Develop and execute a strategic social media approach, driving engagement, community growth, and brand visibility.

RESPONSIBILITIES

Social media strategy & community growth

• Develop and implement a social media strategy, aligning content with audience needs, engagement objectives, and business priorities.

• Community-building efforts to foster an engaged digital ecosystem.

• Utilise and optimise social media management platforms (e.g., Facelift…) to streamline content distribution and performance tracking.

• Identify and integrate new digital tools to enhance content production and audience engagement on our social media platforms

• Develop and implement an employee advocacy strategy to empower internal teams as brand ambassadors and amplify reach.

Content strategy development & management

• Define and lead the content strategy for Luxinnovation, Startup Luxembourg, and T&I.

• Ensure alignment of all content with the organisation’s goals and messaging

Multi-channel content strategy

• Implement an integrated approach combining events, digital, newsletters, social media, and marketing campaigns.

• Oversee content production and distribution tailored to each platform.

Editorial calendar & content oversight

• Develop and validate the editorial calendar in coordination with stakeholders.

• Ensure consistency, quality, and timely content publication.

Content creation & innovation

• Oversee the production of impactful, engaging, and innovative content.

• Leverage AI-powered tools to enhance content creation, optimise distribution, and maximise audience engagement.

• Create and curate content, with a strong focus on social media storytelling.

• Coordinate contributions from internal and external partners.

Editorial project management

• Lead cross-functional editorial initiatives, ensuring strategic alignment and execution.

• Collaborate with various teams and external providers to maximise impact.

Team leadership

• Manage, mentor, and develop the Content team, fostering a collaborative and creative environment.

• Drive editorial excellence by optimising content strategies and team performance.

SKILLS & QUALIFICATIONS

Education & experience

• Master’s degree (Bac+4/5) in Marketing, Communication, Journalism, or a related field.

• Proven experience in content management, editorial strategy, and digital communication.

  
  

Languages

• Fluency in French & English (C1 level minimum).

• German is a strong plus

Key competencies & expertise

• Expert in multi-channel content strategies with a track record of delivering high-quality, audience-tailored content.

• Strong experience in editorial project management & content production.

• Solid understanding of digital tools, trends, and communication best practices.

• Proficiency in content management software & office tools.

• Ability to lead a team and coordinate with external partners.

• Deep expertise in social media strategy, with a strong grasp of platform dynamics across LinkedIn, Meta, X, Mastodon, Bluesky, and emerging networks.

WHY CHOOSE THIS POSITION?

• Drive impactful storytelling – Promote a diverse range of topics related to business, innovation, and R&D, shaping the narrative of Luxembourg’s thriving ecosystem.

• Deepen your expertise – Gain in-depth knowledge of Luxembourg’s fast-evolving business and innovation landscape, working at the heart of cutting-edge developments.

• Collaborate with experts – Be part of a dynamic, international team of specialists eager to share their insights and experiences.

• Make a difference – Join a highly motivated team that values autonomy, initiative, and teamwork, where your ideas truly matter.

• Work in an inspiring environment – Enjoy a modern, ideally located workplace in Belval, designed to foster creativity and collaboration.

At Luxinnovation, we empower innovation and entrepreneurship. If you're ready to lead, create, and inspire, apply now online and be part of a team shaping the future of content strategy!