Are you passionate about lifestyle and fashion PR? Do you stay ahead of trends, must-have items, and industry events? If you thrive on international press, organizing unforgettable trips, and launching exclusive collaborations, we have the perfect role for you! WEAREONE.world is seeking an experienced Lifestyle PR Coordinator to elevate the Tomorrowland lifestyle, design brands, and Leisure projects. Read on for this exciting opportunity!

 

We are looking for a highly motivated and experienced Lifestyle PR Coordinator to drive brand positioning and awareness across key markets. The ideal candidate has a strong network within the industry, a passion for storytelling, and a results-driven mindset. You will be responsible for building and maintaining relationships with key media, influencers, and industry leaders while developing and executing creative PR strategies that elevate the products and projects. 

RESPONSIBILITIES

• Develop and implement strategic PR initiatives to boost brand visibility. 

• Build strong relationships with key media, influencers, stylists and industry leaders.

• Lead creative PR campaigns and brand ambassador collaborations.

• Manage and execute media placements, VIP dressing (celebrity endorsement), and brand profiling opportunities.

• Present new collections and product assortments to the press, ensuring compelling storytelling.

• Collaborate closely with Leisure, Fashion, and PR team to align messaging with brand narratives.

• Identify and capitalize on new PR and partnership opportunities.

• Write and distribute press releases, news alerts, and other PR materials.

• Organize and oversee exclusive press events, press lunches, and press trips.

• Oversee seeding, sample management and showroom coordination.

• Host seasonal press days and re-see appointments.

• Actively pitch and manage collaboration projects.

• Monitor and report on PR performance, ensuring detailed and comprehensive feedback reports.

• Manage PR budget effectively, optimizing resources to maximize impact.
  
  
  

MUST-HAVES

• BA in Communications, Public Relations, Journalism, or a related field.

• Minimum of 5 years of experience in Luxury & Advanced Contemporary PR (in-house or agency).

• Strong network within the design, lifestyle, fashion, and luxury industry.

• Exceptional written and verbal communication skills in English.

• Detail-oriented with strong project management skills.

• Ability to thrive in a fast-paced, dynamic environment.

• Creative and openminded mindset with a strategic approach to PR and brand storytelling.
  
  
   

WE OFFER

At WEAREONE.world, we believe that individuality fuels creativity, and diversity drives success. We foster an inclusive and empowering culture that nurtures personal and professional growth. If you are passionate about PR, eager to craft impactful PR campaigns, and ready to make waves in the lifestyle and fashion industry, we encourage you to apply and become part of the Tomorrowland journey.