🌟 Role Overview
We are seeking an ambitious, results-driven Head of Marketing and Brand Strategy to lead the development and execution of our growing multi-faceted hospitality portfolio. This is a critical leadership role, with direct report to the Head of Hotel Development, responsible for building a cohesive yet distinct brand architecture across diverse hotel and residence categories, driving commercial performance, and establishing a dominant national and international market presence.
The successful candidate will be a visionary, hands on leader, a compelling storyteller, and an expert in leveraging digital platforms and data-driven insights to achieve brand and commercial goals.
📍 Location
Luxembourg City, Luxembourg (on-site)
🎯 Key Responsibilities :
1. Brand Architecture & Vision (Complex Brand Building) :
Design and implement a cohesive brand architecture that clearly differentiates and unites categories :
- 3*/4* Business Hotels ;
- Serviced Apartments ;
- 5* Luxury Hotels & Residences (with a core wellness focus).
Define the unique value proposition, tone of voice, visual identity, and guest experience for each brand segment.
Ensure brand consistency and integrity across all guest touchpoints, both physical and digital.
2. Global Positioning & Commercial Strategy :
Develop and execute strategic positioning plans to maximize visibility and revenue in the Luxembourg market and key international source markets.
Work closely with Commercial, Revenue, and Sales teams to drive bookings, increase Average Daily Rate (ADR), and maximize Return on Marketing Investment (ROMI).
Oversee PR, Communications, and Media relations to enhance brand reputation and media coverage globally.
3. Data-Driven Marketing & Commercial Insight :
Establish a robust data analysis framework for marketing performance, including market research, competitive analysis, and guest segmentation.
Identify key commercial insights to inform marketing strategies, pricing, and product development decisions.
Manage and optimize the marketing budget to ensure maximum commercial impact and efficiency.
4. Digital & Technology Mastery :
Lead the strategy for all digital marketing channels, including SEO, SEM, PPC, Social Media (paid and organic), CRM, and Email Marketing.
Oversee the development and user experience (UX) of all brand websites and digital platforms.
Evaluate and implement the latest marketing technology and tools to enhance guest personalization and operational efficiency.
5. Leadership & Team Development :
Build, lead, mentor, and inspire a high-performing in-house marketing team and manage external agency relationships.
Act as a thought leader and brand champion internally and externally.
💼 Qualifications & Skills :
Essential Requirements:
Minimum of 8-10 years of progressive marketing experience, with significant time spent in a senior leadership role within the Hospitality, Luxury Goods, or Multi-Brand Consumer sectors.
Proven track record of building, launching, and managing complex, multi-category brand portfolios.
Commercial Acumen: Deep understanding of the hospitality commercial landscape (Revenue Management, Distribution, Sales).
Fluent English required, with professional proficiency in French and/or German being essential for market communication.
Soft Skills: Creative, progressive thinker, great storyteller, and excellent communicator/influencer.
Desirable Bonus Qualifications :
MBA in Brand Management, Strategy, or Digital Marketing.
Significant experience in an international, multi-brand hotel group or a highly successful independent luxury hotel/residence operation.
🎁 Why Join Us ?
An opportunity to define and shape the identity and future growth of a dynamic, emerging hospitality group.
Work in the vibrant, international hub of Luxembourg.
Salary, bonus scheme, and benefits package based on qualification and experience.
✍️ How to Apply :
Please submit your resume and a cover letter detailing your experience in building complex brand architectures to TBD.