Who we are?
atHome Group is the market leader in property and auto classifieds with fast-growing financial services spanning mortgages, insurance and tax. The company operates in the greater Luxembourg region, a high-velocity, high-value market that benefits from significant cross-border commuter flows.
If you would like to learn more about us, visit www.athomegroup.eu.
Role overview
We are looking for a Lead Traffic Manager to define and drive our cross-channel acquisition strategy across web and app platforms.
This role goes beyond campaign execution: you will shape the acquisition vision, identify growth opportunities through deep market, search and data analysis, and translate insights into scalable, high-impact strategies across paid and organic channels.
You will own performance end-to-end, from market and demand analysis to strategic recommendations, budget allocation and operational execution.
What you’ll be driving
Own the acquisition strategy: Define, plan and execute scalable digital acquisition strategies based on business objectives, market dynamics, search demand and user intent.
Trend & Innovation Watch: Proactively monitor search trends, platform evolutions, emerging user behaviors and competitor strategies to continuously refine acquisition approaches and stay ahead of market shifts.
Run complex, multi-channel campaigns: Manage and optimize campaigns across search engines (Google Ads), social platforms (Facebook, Instagram, LinkedIn, YouTube, etc.) and programmatic platforms (Criteo, RTB House, etc.).
Optimize performance: Continuously analyze KPIs and user behavior to improve conversion rates, reduce CPA and unlock new growth opportunities. Test new channels, creatives, audiences, keywords, landing pages.
Control budgets: Take ownership of media budget allocation and optimization, with a clear ROI and performance mindset.
Leverage data: Use analytics and tracking tools to identify performance gaps, optimization levers and technical improvement opportunities.
Make performance visible: Produce clear, insightful reporting and recommendations for key internal stakeholders.
Lead and influence: Manage and mentor a small team, translating strategy into operational excellence. Collaborate closely with marketing and product teams to improve acquisition efficiency through content, UX and UI enhancements.
What you bring
Proven experience as a Senior Traffic Manager / Performance Marketing Lead
Strong expertise in SEA and performance-driven acquisition strategies, with good understanding of the SEO & GEO principles.
Demonstrated ability to analyze search trends, user intent and market signals to drive strategic acquisition decisions
Hands-on mastery of tools such as Google Analytics 4, Google Ads, SEMrush, Similarweb, Meta Ads Manager and Excel
A strong analytical mindset, comfortable turning data into decisions
High level of ownership, accountability and resilience, with the ability to manage pressure and key business KPIs
Curiosity and a forward-thinking mindset, with the ability to proactively leverage emerging trends
Fluent in English or French (German is considered as a plus)
Why you’ll love this role
Real ownership over acquisition strategy and performance
Exposure to strong, well-known digital brands
Space to lead, challenge the status quo and grow your impact
Competitive salary and benefits package
Join Us
If you’re passionate about digital performance, enjoy combining strategy with execution, and want to make a tangible business impact within a leading digital group, we’d love to meet you!
Recruitment Process
HR interview
Business case visio conference (on the fly)
Onsite interview with managers