The Head of Marketing Strategy & Partnerships – Thailand will be responsible for leading the brand strategy, marketing direction, media positioning, and partnership ecosystem for Tomorrowland in Thailand. This role acts as the central strategic connector between local operations, commercial partnerships, and global brand governance (Belgium), ensuring one unified vision, one strategic roadmap, and one execution standard across all touchpoints. The position requires a senior professional with strong strategic thinking, commercial acumen, and the ability to operate hands-on in a fast-paced, entrepreneurial environment.

Responsibilities:

Brand Strategy & Marketing Leadership

• Own the local brand strategy, positioning, and long-term roadmap.

• Translate global brand guidelines into locally relevant and executable strategies.

• Develop integrated marketing plans (brand, media, partnerships, experiences).

• Build structured planning cycles, KPIs, routines, and reporting frameworks.

• Ensure strong alignment between marketing execution and commercial objectives.

• Drive brand awareness, relevance, and engagement beyond the festival period.

Partnerships & Commercial Strategy

• Lead the strategic development of partnerships and sponsorship models in Thailand.

• Actively participate in high-level negotiations with key partners and media players.

• Connect commercial deals with brand strategy, ensuring value creation for both sides.

• Develop platform strategies to amplify the brand through events, collaborations, and content.

• Generate new business opportunities independently, leveraging personal network and market relationships.

• Support monetization initiatives aligned with Tomorrowland's long-term brand vision.

Media & Distribution Strategy

• Contribute to decisions regarding media partnerships, broadcasting rights, and digital platforms.

• Work closely with global and local teams on media distribution strategies.

• Understand and negotiate media value exchanges, visibility packages, and amplification models.

• Ensure data-driven evaluation of media performance and brand impact.

Leadership & Stakeholder Management

• Lead and develop the local Marketing & Partnerships team.

• Act as the main point of contact between Thailand and Belgium for marketing and brand-related topics.

• Manage complex stakeholder relationships across different cultures and business priorities.

• Align internal teams, external partners, agencies, and holding company stakeholders.

• Operate in a matrix environment with multiple reporting lines and shared governance.

Operational Excellence & Execution

• Balance strategic leadership with hands-on execution when needed.

• Build processes, workflows, and governance structures from scratch when required.

• Create discipline around deadlines, deliverables, and performance tracking.

• Operate with limited resources, optimizing impact and prioritization.

• Support long-term expansion plans for Tomorrowland across Southeast Asia and the broader APAC region.

Required Experience & Background:

• Senior experience in marketing, brand strategy, partnerships, media, or commercial leadership roles.

• Proven experience working with global brands, international stakeholders, or matrix organizations.

• Strong understanding of sponsorships, brand partnerships, and commercial negotiations.

• Experience in entertainment, sports, lifestyle, premium brands, tourism, hospitality, or large-scale consumer experiences is a strong plus.

• Experience within Asian markets and a strong understanding of regional consumer behavior is highly desirable.

• Background combining both strategic and operational responsibilities.

• Experience managing teams and complex cross-functional projects.

• Fluent in Thai and English (mandatory).

• Comfortable working daily with international teams.

We Offer:

• The opportunity to play a key role in one of the most exciting festival environments in Thailand.

• A dynamic, international, and fast-paced working atmosphere.