Love Tomorrow and Lab of Tomorrow together form Tomorrowland’s innovation and sustainability cluster, encompassing Love Tomorrow Summit, The Impact Circle, Lab of Tomorrow, and Love Tomorrow Solutions. For this entire cluster, we are looking for a Commercial Partnership Lead who will drive the commercial strategy. You will be responsible for bringing in new partners, creating tailored partnership solutions, and maintaining full ownership of the sales pipeline.
The Role
You are ultimately responsible for new business development across all brands. Your focus is on acquiring new companies and partners. You translate a partner’s ambitions into a single integrated partnership proposition that can span the Summit, The Impact Circle, Lab of Tomorrow, and Solutions.
You also own the CRM and sales pipeline, ensuring a structured and data-driven commercial process. Once a partnership agreement is signed, you hand over the account to the Business Development & Accounts Lead, who will manage the ongoing relationship and drive growth within existing accounts.
You report to the Head of and work closely with the Growth & Finance Lead and the Event Director.
Key Responsibilities
New Business Development – You identify, approach, and secure new partners for the Summit, The Impact Circle, Lab of Tomorrow, and, where relevant, Love Tomorrow Solutions.
Tailor-Made Partnerships – You create partnership proposals based on the strategic objectives of prospective partners, combining multiple brands into one compelling proposition. You lead negotiations through to contract signing.
CRM & Pipeline Ownership – You own and manage the CRM and sales pipeline. Every lead is tracked, every stage is accurate, and all data is kept up to date. You provide pipeline input for forecasting and reporting processes managed by the Growth & Finance Lead.
Commercial Strategy – Together with the General Manager and the Growth & Finance Lead, you define commercial targets, partnership pricing strategies, and go-to-market approaches for each brand.
Cross-Functional Collaboration – You align new opportunities with the General Manager and work closely with the Event Director, who acts as the senior relationship lead for our largest partners.
Handover Process – You ensure a seamless transition of newly signed partnerships to the Business Development & Accounts Lead. For large, complex, multi-brand partnerships involving existing partners, you contribute to structuring the deal and defining the commercial approach.
Networking & Market Intelligence – You represent Love Tomorrow and Lab of Tomorrow at events and within your professional network. You closely monitor developments in the partnership and sponsorship market, as well as the international entertainment, technology, and innovation ecosystem.
Your Profile
At least 10 years of commercial experience, including a minimum of 3 years in a commercial leadership role with direct revenue targets.
Proven experience in partnerships, sponsorships, or complex tailor-made B2B dealmaking is a strong advantage, particularly within events, media, entertainment, or sports.
You are skilled at opening doors with senior decision-makers across marketing, CSR, and innovation functions, and you are comfortable closing deals independently.
Strong negotiation skills and the ability to create compelling partnership narratives that combine commercial value with measurable impact.
CRM discipline and pipeline management are second nature to you and form an integral part of your commercial approach.
Affinity with sustainability, innovation, entertainment, or events.
Knowledge of the startup and innovation ecosystem, or experience with innovation hubs, corporate innovation initiatives, or accelerator programs, is a strong plus.
Fluent in Dutch and English; French is a significant advantage.
Mid-to-senior level professional who can quickly become operational and take commercial ownership from day one.