(Senior) Communication Officer – Content & Social Media (m/f)

12-month fixed-term contract, full-time, ref: CCSAI

The Communication officer/Senior communication officer content & social is responsible for creating high-value content, managing, publishing and optimising it across all Luxinnovation communication channels. They play a key role in the company's communication strategy by producing engaging, relevant and impactful content for different audiences, whilst ensuring active promotion across social media, the website and other digital platforms. They also provide live event coverage (written and video capture, live coverage on social networks). 

RESPONSIBILITES

Every member of the Marketing and Communication team is encouraged to bring innovation and creativity to their approach. Whether in terms of concepts, tools or advice provided to different business units, it is essential to always seek to innovate and propose creative solutions. The adoption of new technologies, the integration of artificial intelligence and the use of innovative tools are at the heart of our strategy to remain at the forefront of the market and offer constant added value. In addition, it is crucial to stay informed of the latest trends and regularly benchmark the market to ensure that our practices remain up-to-date and competitive. Each team member must also proactively advise the different business units, so that marketing and communication contribute effectively to achieving the objectives defined in Luxinnovation's overall strategy, as stipulated in the performance contract.  

The specific missions expected of the communication officer/senior communication officer content & social are: 

Create and shape high-value content  

• Produce strategic and differentiating content that positions Luxinnovation as a reference in innovation, drawing on business expertise and key sector issues  

• Design premium content (in-depth articles, case studies, expert interviews, white papers, infographics, videos) that provides real informative and inspiring value to target audiences  

• Adapt and tailor messages and formats to maximise impact and reach across different communication channels: web articles, newsletters, social media, videos, podcasts, LinkedIn, stories, reels…  

• Maintain a strong and consistent editorial line, ensuring a smooth and engaging experience for each audience  

• Monitor technology trends and benchmark regularly to stay up-to-date on content trends and identify differentiation opportunities 

Imagine and stage content 

• Translate ideas and concepts into compelling creative briefs for attractive visuals and materials 

• Work collaboratively with internal teams and, where necessary, external creatives on message content 

• Ensure a visual identity that is true to Luxinnovation's values and strengthens its brand image 

Publish, distribute and actively promote content 

• Orchestrate the publication and strategic promotion of content across all digital platforms: website, LinkedIn, Twitter/X, Instagram, Facebook, newsletters, partner media, etc. 

• Maximise visibility and engagement by deploying targeted promotion campaigns (organic posts, sponsored content, follow-ups, collaborations with influencers and partners) 

• Ensure compliance with the editorial calendar and consistency of publications 

• Energise interaction with audiences, engage the community around communications and stimulate conversations around published content 

• Adapt formats and messages according to the specificities of each channel to optimise reach and impact 

Provide live event coverage 

• Attend events organised or supported by Luxinnovation (conferences, trade fairs, workshops, pitches, inaugurations, etc.) 

• Carry out written and video capture of key moments: interviews, testimonials, presentations, atmosphere 

• Ensure live coverage on social networks (real-time posts, stories, threads, short videos) to maximise visibility and engagement during and after the event 

• Produce post-event content (recaps, articles, edited videos, testimonials) to extend impact and showcase outcomes 

Analyse and optimise 

• Monitor and analyse content performance using reporting tools and detect key trends 

• Provide strategic recommendations based on data analysis to improve the effectiveness of digital initiatives and content reach 

• Integrate innovative tools and cutting-edge technologies to optimise content creation, management and distribution 

• Ensure regular technology watch and benchmarking to stay abreast of content trends and draw inspiration from best practice

👉 A role as creator, strategist and field ambassador, serving visibility, innovation and engagement! 

This list is not exhaustive. Other tasks, in addition to those mentioned above, may be assigned to the position holder. 

SKILLS AND QUALIFICATIONS

Technical and functional 

• Excellent writing, storytelling and premium content creation skills 

• Ability to use artificial intelligence tools to enhance and optimise content production (writing assistants, idea generation, SEO improvement) whilst preserving editorial quality and authenticity

• Mastery of digital communication, editorial and multi-channel promotion techniques 

• Experience in multi-platform content management (web, social media, press) and in distribution and amplification strategies 

• Skills in video and photo capture, basic editing and visual content production 

• Experience in live coverage and real-time content management at events 

• Knowledge of performance analysis tools and SEO best practices 

• Mastery of social media management platforms and scheduling tools 

Behavioural 

• Creativity and innovative spirit 

• Rigour and organisational capacity 

• Analytical and adaptive mindset 

• Excellent interpersonal and collaborative skills 

• Responsiveness and autonomy, particularly when covering events 

• Confidence in public speaking and ability to interact with speakers, experts and participants 

PROFILE

• University degree min. Bachelor+4/5 in communication, journalism, digital marketing or related field 

• Experience in creating high-value content and managing editorial projects 

• Experience in promoting content on social media and the web 

• Experience in event coverage (capture, live posting, field content production) 

• Excellent command of French and English (minimum C1 level) 

• Mastery of content management, digital publishing and video/photo capture tools 

CAREER DEVELOPMENT

• Career development within this function is structured around three levels. A recent graduate or professional without prior experience in a similar position will start as "Junior" (0-2 years of experience). Access to the "Officer" and then "Senior Officer" levels is not automatic; it is based on the acquisition and mastery of specific skills. 

  
  

At Luxinnovation, we believe communication is key to driving change. If you're ready to take on a strategic, hands-on role in a mission-driven organisation, apply now and bring your expertise to life!

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